IP1

 You are the marketing manager for a new brand of sports drink called Refresh. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for...

DB2

  The four Ps of marketing are product, place, price, and promotion. These four elements are integrated into the business plan of all businesses. These elements are described as follows: Product: This is something that you can touch and feel, or it can be a...

individual project 2

Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound....

DB3

  Data analytics plays an important role in marketing management. There are many types of data to be gathered and studied. Structured data are quantitative data that can be stored in a fixed format, such as a spreadsheet or list. These data can be easily...

IP3

 There are many types of customers and potential customers in the market for products and services. Demographic data are the statistical information regarding a population. Examples of demographic data include age, gender, married or not married, children or no...

DB4

  An entrepreneur is someone who decides to either create a new product or improve a product with the purpose of filling a need in the market that is not being met. The entrepreneur assumes the risk of marketing this new product or service but also benefits from...