Description
Part One Analysis of Final Report
Content Requirements:
Introduction to your firm:
- Should describe the firm size (in sales, assets, or employees), age, market share in US, and CEO. These statistics should be from the last two years.
- Briefly discuss and summarize financials. Compare 5 year stock chart to S&P 500 (include an actual chart).
- Briefly touch on history of firm
- Describe the mission and vision statements (use quotes and cite appropriately if quoting these statements. Also, a description should follow if quoting)
- Describe the firm’s global position (how many countries does it operate in? in which country does it have a large presence? Etc…)
External Analysis:
- Briefly identify and define the industry.
- Which firms are in it? What do they do? What are their market shares, profit figures, size, etc.? How have these figures been changing over the past decade? Be sure to provide demand statistics and industry structure. Provide a sense of the industrial setting.
- Discuss at least two of Porter’s 5 forces. State whether the force is weak or strong, and how it is influencing industry profitability. Provide support for your arguments.
- Discuss at least one macroenvironmental trend that is effecting industry profitability.
- Describe your company’s opportunities and threats. USE SEPARATE SECTIONS and HEADINGS (one for opportunities, and one for threats).
- Remember, this is the industry analysis. I should be able to read this section without knowing which firm you are covering.
- Identify your firm’s resources, capabilities, and distinctive competencies.
- Discuss one of the competitive advantage building blocks that your firm concentrates on, and how that fits into the firm’s value chain.
- Describe your company’s strengths and weaknesses. USE SEPARATE SECTIONS and HEADINGS (one for strengths, and one for weaknesses). Do not be one sided in your report! Weaknesses may not be obvious, so do some serious research.
Internal Analysis:
Format Requirements:
- Times New Roman 12 pt. font with 2.0 line spacing
- Use subheadings (sections) to enhance clarity and readability
- Ensure that the use of concepts from the course is explicit and appropriate
- Use only one term per concept or issue (e.g. if you use the word “company” do not interchange it throughout the paper with “firm” or “organization”)
- Be concise – avoid passive voice and long sentences
- Emphasize the evidence and build on it – eliminate unfounded speculation and opinion
- Narrative form should be used. Tables can be utilized in an Appendix for necessary facts.
- APA style should be used – template is available on BlackBoard.
- Remember if you paraphrase information – source it. If you are copying word for word from your source – put quotes around the section then source it.
- PROOFREAD, PROOFREAD, PROOFREAD!!! Excessive grammatical errors will hurt your grade!
