please use your own words don’t copy and paste (no plagiarism)

– Please use keyboard (don’t use handwriting)

– All answered must be typed using Times New Roman (size 12, double-spaced)

– I want answer with APA reference, references at least 6

– The answer should be total 1800 to 2300 words

  • Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

Course Learning Outcomes-Covered

  • Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

Reference Source:


Schilling M.A (2020),Strategic Management of Technology Innovation (6th Edition). Mc-Graw Hill Education. Electronic Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956, Printed Version: ISBN-13: 978-1260087956 ISBN-10: 1260087956

Assignment 2 Weight:

Students are requested to read chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings: –

1 -Select a world-renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its innovations. (Max 750- Min 500 Words)

2 – What factors do you believe influenced the choice of protection mechanisms used to safeguard its innovations? Do you think the strategy was a good choice?

(Max 750 – Min 500 Words)

3- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (Max 750 – Min 500 Words)

Note :

  • It is mandatory to support each answer with at least two scholarly, peer-reviewed journals.