Select a media profession example or case to critically analyse good and/or bad industry practices. The selection of the case will depend on your choice of profession. For example, it can be an ad campaign, a magazine, a series of journalistic outputs, games, professionally curated social media content, brand marketing efforts, etc.

2000 words (not included the reference page)

The report will include:

Title page

Executive summary

Table of contents

List of Tables and/or Figures

Introduction and scope of the report

Main body

Introduction and background of the case

Critical analysis of the case with evidence-based findings & discussion




Be creative in how you present information.Use tables – they are a great way to organise content logically and, best of all, they are not included in the word count!Other than tables, the title page, table of contents, and list of references are also NOT included in the word count.

Task Checklist & Tips

Be mindful of repetition. (READ: How to avoid repetition (Links to an external site.))

Avoid contractions such as: can’t, won’t, don’t, it’s, etc.

Use the third person only

If using acronyms, remember to spell out the words first followed by the acronym in parentheses, and then use the acronym for later references in the text. For example, In Media Professions and Identities (MPI) students learn about professionalism.

Avoid starting sentences with a number, abbreviation, or conjunctions.

You must provide evidence for your arguments as well as examples in the form of credible references – both academic and non-academic.

Include 6-8 academic and non-academic sources; at least 3 must be academic.

Please DO NOT use Wikipedia or blog posts. Most blogs are NOT reliable sources of information (Read: Reasons why blogs are not considered reliable sources (Links to an external site.))

Use one consistent style of Harvard referencing for in-text citations and the complete reference list. You can find the guide hereLinks to an external site. or you can download the PDF from The Writing CentreLinks to an external site. website.

In-text citations [direct quotation – maximum 30 words in length]. Direct quotations require a page reference number.

Font type: Times New Roman

Font size: 12 point

Line spacing: 1.5

Written in an appropriate professional/business report style

Carefully edit and proofread your work before submitting

Ensure that your Turnitin similarity index is not high. (Read: Tips for increasing originality and avoiding high Turnitin similarity score (Links to an external site.))