My order:

1- No theft, no match please.

2-You can find the instructions inside the document

3- Please write a paper in the document

4- Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class

Write at least2 references using the APA style.


Please use simple language

Put the in-text quote in each.

Additions within the document

9.2 Action Required:

A recent survey by the Boston Consulting Group identified risk-averse culture as the key obstacle to innovation. The Legendary 3M Chairman William McKnight once said, “The best and the hardest work is done in the spirit of adventure and challenges. . . . Mistakes will be made.”

Choose any organization that has an innovative climate. It may be your organization where you work.

9.3 Test your Knowledge (Question):

What it takes to create innovative climate? What is the level of innovation?

9.3 Test your knowledge (question):

Watch the following video(s), which you can access in the Weekly Media object or by clicking on the link(s) below: And answer the question.


Q1 What is a monopoly? Why is a monopolist referred to as a price maker? Using marginal principle, explain with the help of diagram, to maximize profit how price-output relationship is achieved by the monopolist.

Video Case Study

The Right to Be Forgotten

Think & Discuss

In this video, Mike Rugnetta, the host of the PBS web series Idea Channel, undertakes an entertaining, yet also insightful examination of the Right to Be Forgotten. Rugnetta reviews the current state of affairs with respect to the still evolving Right to Be Forgotten as of the date of publication of the video (February 2015), He reviews the case filed by Mario Costeja Gonzalez, which led to establishment of the Right to Be Forgotten by the European Court of Justice. He places the Right in the context of previous European law and history. He also discusses the current limitation of the Right to Be Forgotten to just Europe and the implications of adopting such a Right on a global basis. Rugnetta proposes that the Right to Be Forgotten can be re-conceptualized as the “right to be different from oneself” as suggested by Norberto Nuno Gomes de Andrade. He finishes with some speculation about why some people habitually post and then quickly delete those posts on social media, and notes the way developers have responded to this behaviour.

Video Case Questions:

  1. What is the Right of Oblivion and how does it differ from the Right to Be Forgotten?
  2. According to Dr. Victor Mayer-Schoenberger, how has past history in Europe impacted current European attitudes toward personal privacy?
  3. What are the concerns about the potential adoption of the Right to Be Forgotten on a worldwide basis?
  4. What are some of the apps that the video notes are premised on the notion of impermanence and anonymity?

Test your knowledge

Q1: In terms of key issues in marketing and online privacy for consumers, creation of data images that characterize online individual and group behaviour is considered as:

  1. Profiling and advertising networks
  2. Social networking
  3. Mobile phone privacy
  4. Digital assistant privacy

Q2: In terms of Intellectual Property, what is considered as “Protects original forms of expression (not ideas) from being copied by others for a period of time”?

  1. Patent
  2. Trademark Law
  3. Trade Secrets Law
  4. Copyright

Q3: What is considered as “all tangible and intangible products of human mind”?

  1. Privacy
  2. Intellectual Property
  3. Net Neutrality
  4. Ethics
  5. Video Case StudyThe Full Value of Mobile Marketing & DiscussAs consumers continue to move more of their media consumption and computing tasks to mobile devices, marketers have followed, devising an array of methods to extend their branding and marketing efforts to the mobile platform. These include many different types of in-app advertising and mobile search advertising. This shift towards mobile has required both brands and the advertising and analytics companies they work with to analyse the impact of their mobile marketing in a different way from other marketing channels. The better companies understand the impacts of their mobile marketing, the more return on investment they can expect to see from their marketing campaigns.When the only way to access a website was using a desktop computer, using a less granular approach to assess the viability of a marketing campaign made more sense. Now, however, consumers not only can access the same website on different platforms, but two customers can reach the same site in very different ways. In this video, global sporting goods giant Adidas describes its experiences working with digital performance marketing agency iProspect to better understand the value of its mobile marketing efforts. With clients ranging from GM, Hilton Hotels, Neiman Marcus, and T-Mobile, iProspect is familiar with marketing initiatives in very different industries. The company specializes in search engine optimization, paid search, display ads, and other social and mobile marketing techniques, while placing an emphasis on delivering measurable return on investment. For a business like Adidas, which relies on bricks-and-mortar outlets, mobile marketing that drives customers to a physical location nearby is critical. The video describes how iProspect focused on Adidas’s mobile store locator to determine its effectiveness as a mobile marketing tool. Determining the precise number of customers originating from mobile marketing efforts over a given period of time is difficult. To try and solve this problem, iProspect analysed the effect of advertisements featuring a store locator using Adidas’ internal data. They accurately estimated of the percentage of store locator clicks that resulted in in-store traffic and the value of their eventual purchases. They then incrementally increased these amounts, because potential customers who clicked on the store locator already display a higher level of intent to make a purchase. Different types of businesses might see different returns on the same type of advertising campaigns. It’s up to each individual business to accurately determine the type of mobile advertising that best drives their business.Video Case Questions:

    1. Of the mobile users who clicked on the store locator, what fraction did iProspect estimate entered a physical store?
    2. What did iProspect determine to be the worth of each individual store locator click?
    3. What implications did this have for return on investment?
    4. Why did iProspect increase the average order value per visit from its initial amount?
    5. What were the amounts?

    Test your knowledgeQ1: Social marketing use various tools to encourage users to interact with your content and brand is called.

    1. Community
    2. Amplification
    3. Engagement
    4. Fan acquisition

    Q2: Which of the following is the first step in social marketing process?

    1. Fan acquisition
    2. Community
    3. Amplification
    4. Engagement

    Q3: What kind of social networking site enables users to talk about brands using pictures rather than words?

    1. Linkdedin
    2. Snapchat
    3. Twitter
    4. Pinterest