Marketing Plan

The Final project will be a Marketing Plan.

The learner will select an opportunity to bring to market in week 1. The learner will write a 10 – 15-page marketing plan where you will introduce a new product (tangible good or service) or product line extension (major modification of an existing product) for your company. Your plan should be properly researched, supported, and cited based on facts and course concepts. Be sure to analyze and provide the “why” (does this matter)/ “so what” (what is the impact) for statements. Use anything and everything for assistance including your professor.

Marketing Plan format for week 4

Contents must include:

  • Title page
  • Executive Summary One page only
  • Table of Contents
  • Introduction to project Literature review (citations included)
  • Mission statement
  • SWOT analysis
  • Marketing Objectives
  • A description of the target market
  • A positioning strategy
  • Marketing mix strategy to include details of each element for proposed product
    • The product
    • Pricing
    • Distribution and
    • Promotion strategies that satisfy the objectives and address the target market.
  • Implementation
  • Conclusions and recommendations
  • References (no less than 8) APA format Use of higher-level reference materials is required, e.g., ProQuest (WSJ, Bloomberg)