Description
Description and objectives
One of the most innovative design firms over the past few decades is IDEO. In 1999, the late-night news television show, Nightline, aired a story on IDEO’s approach to design. In the video below, the designers at IDEO tackle the challenge of redesigning a shopping cart for this Nightline report. You’ll reflect on the design process IDEO uses to create innovative products and relate it to the engineering design process and entrepreneurial mindset you learned in the video lectures so far.
Submission format
Please watch the video below. Then type the answers to the questions below as separate paragraphs. The total word count should be 150 – 250 words.
Click ‘Reply’ below to paste your typed answers.
Instructions
Type the answers to the questions below as separate paragraphs, after watching the video.
- In less than a sentence: What is the objective here (i.e. problem definition), what were they working on? (0.5 point)
- What were their (quantitative) design requirements for the shopping cart design? (0.5 point)
- Was there anything that you found interesting/striking regarding how the team of designers from IDEO approached the design problem? What was its relation to the steps of engineering design process (EDP) and principles of entrepreneurial mindset (EM) ? (2 points)
- Do you have any design experience from the past, or have observed others design/create something? If so, how does the way you (or your group, or others) designed compare to the approach we have discussed this week? (2 points)
Once you have submitted your responses, you are encouraged to look at other posts by your peers. Try responding to at least three people. Respond to them with thoughtful, balanced, and constructive critique. You may even find potential team members for the final project and start a conversation from here.
Rubric
The point distribution of the questions is provided above. Here are some guidelines for each part above that would be used while grading.
- Problem definition should be short statement describing the objective of the problem at hand, but not including a preconceived/specific solution in it.
- Write at least 3 requirements. Requirements should be quantitative and specific. These are the conditions that the final design must satisfy.
- Points will be provided based on insight and thoroughness with which the IDEO design approach was observed and compared to EDP and EM.
- Points will be provided based on insight and thoroughness with which your/other’s approach was observed and compared to EDP and EM.
Be mindful of the word limit!
ABC News (Producer). (1999). The Deep Dive: One Company’s Secret Weapon for Innovation [episode]. In Nightline. Films Media Group.
