Description
- Analyze HBS Case Consumer Life Time social value. By ofek, Libai, Muller Case Reference no.9-518-077
Questions for Case- What is CLV (Consumer Life time Value)and CAC (Consumer Acquisition Cost)
- What happens when CLV is less than CAC?
- What is CSV (Consumer social value) & CLSV
- Explain the Adoption Ripple
- Describe iBasket Business Model and is it a viable business
- What is Influencer Marketing
- Explain the Classification of customers based on CLV & CSV
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Please do not plagiarize or share the case document
