Case: The NCAA has many balls in the air

Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2019). Business Ethics: Ethical Decision Making & Cases (12thedition). Cengage Learning/Nelson Education.

Case 9 in the textbook, accessible at pp. 426.

Answer the 3 questions given at the end of the case. (Use material from the case, from the sources given at the end of the case, and/or from websites- see for example: compliance and NCAA at

  1. How does the NCAA encourage collegiate football programs to develop a culture of ethics and compliance?
  2. Is it valid criticism that the NCAA is based more on compliance than ethical values?
  3. How can student-athletes, coaches, and university administrators demonstrate a proactive response to ethics and compliance?